Capital become an Image
In January 1997 Galliano’s first couture show for Dior was audaciously staged in a fake maison de couture: in the Grand Hotel in Paris Galliano created a scaled-up facsimile of the original Dior showroom, including the famous staircase on which Cocteau and Dietrich had sat in the 19050s to watch Dior’s presentations.
John Galliano for Dior, Haute Couture, Spring–Summer 1998. Photography Niall McInerney
Fashion at the Edge: Spectacle, Modernity and Deathliness by Caroline Evans, Yale University Press