BLESS Nº 10
Postcard
Hendrik Hellige often appears in the photographs as another muse – a kind of star. He was the graphics designer up until 2003 and has contributed to the label’s development from the beginning. This postcard, personally autographed by him like a Hollywood publicity shot, functioned as a provisional working title for the following collection.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 04
Bags
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 12
Team ups
The sneakers
a co-production with ADIDAS.
Limited edition of 100 pairs, each pair is unique.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS beauty-product
The beauty-product, a kind of 3-dimensional make-up, was created from one part of the set. It highlights the eyes with small pieces of veil, attached to a thin transparent elastic. They were sold in a transparent envelope together with a Polaroid of Cécile Bortoletti modelling them. The product’s material itself has no value, therefore the special packaging was needed to convey the idea of how to wear such a product.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS beauty-product
The beauty-product, a kind of 3-dimensional make-up, was created from one part of the set. It highlights the eyes with small pieces of veil, attached to a thin transparent elastic. They were sold in a transparent envelope together with a Polaroid of Cécile Bortoletti modelling them. The product’s material itself has no value, therefore the special packaging was needed to convey the idea of how to wear such a product.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 04
Bags
This series of four functional bags can also be used as clothings and imitates the aesthetics of the deconstructed fashion of the 1990s. The photographs demonstrates the various ways each of the bags can be worn. The user’s guide invites each user to improvise a new use for the product.
Photography by Mark Borthwick.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 04
Bags
This series of four functional bags can also be used as clothings and imitates the aesthetics of the deconstructed fashion of the 1990s. The photographs demonstrates the various ways each of the bags can be worn. The user’s guide invites each user to improvise a new use for the product.
Photography by Mark Borthwick.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 05
Subscribe BLESS
Bless needed funds urgently and launched a subscription campaign. As yet there were no concrete items for sale, it was simply the promise of the next four unknown Bless products in return for immediate financial support. Clients who responded were made honorary Bless producers. The advertisement was entirely black except for the designers’ naked bodies captured from an ironic point of view.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Stylisme
Hair Fittings
The invitation to contribute to the magazine’s ‘hardcore’ theme led to a series of hairstyles on friends using transparent (and painful) adhesive tape.
Hardcore, Spin, 1998.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 00
Furwigs
Having seen the fur wig advertisement in i-D magazine, the designer Martin Margiela asked the designers to create wigs from salvaged fur coats for his A/W 1997/98 fashion show. Each wig gave the silhouette a particular and singular tone.
Photography by Cécile Bortoletti, Marina Faust and Maison Martin Margiela.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 00
Furwigs
Having seen the fur wig advertisement in i-D magazine, the designer Martin Margiela asked the designers to create wigs from salvaged fur coats for his A/W 1997/98 fashion show. Each wig gave the silhouette a particular and singular tone.
Photography by Cécile Bortoletti, Marina Faust and Maison Martin Margiela.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Nº 00
Furwigs
In order to achieve further attention, the designers decided to buy advertising space in carefully selected fashion magazines to promote a wig made of fur. The Polaroids show friends and clients including Cécile Bortoletti, a friend, photographer and filmmaker and one of Bless’ first ‘muses’.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Debut
During the summer of 1995, posters appeared on walls around Vienna with collages depicting different women followed by a name, the word ‘Bless’ and a telephone number. Those who called were disappointed. It was neither a phone sex line nor an artistic operation, but rather an image for a unique product: an almost entirely transparent sun top that nonetheless covers up the most important bits.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Debut
During the summer of 1995, posters appeared on walls around Vienna with collages depicting different women followed by a name, the word ‘Bless’ and a telephone number. Those who called were disappointed. It was neither a phone sex line nor an artistic operation, but rather an image for a unique product: an almost entirely transparent sun top that nonetheless covers up the most important bits.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
BLESS Debut
During the summer of 1995, posters appeared on walls around Vienna with collages depicting different women followed by a name, the word ‘Bless’ and a telephone number. Those who called were disappointed. It was neither a phone sex line nor an artistic operation, but rather an image for a unique product: an almost entirely transparent sun top that nonetheless covers up the most important bits.
BLESS
celebrating 10 years of themelessness
Nº 00 — Nº 29
